Design Philosophy



Form & Function

For some, functionality must prevail over design: the beauty of minimalism lies in its ability to omit the superfluous and bring out the essential.
Others prefer to emphasise aesthetics over the convenience of use, surprising and exiting the user with unique and unexpected forms.
At the same time, for Frank Lloyd Wright, form and function must "be joined in a spiritual union", and in our opinion as well they must work together: it is difficult, sometimes we are forced to emphasise one or the other aspect, but it has always been one of our goals.



Simplicity & Details

According to Jonathan Ive “simplicity is somehow essentially describing the purpose and place of a product". Others claim that the more "essential" a product is, or rather the less it is perceived as a "design object", the more it has achieved its objective.
On the other hand Charles Eames said “the details are not the details. They make the design”.
We believe in the value of simplicity as well as in the characterisation that comes from details: in our collections we try to merge these two concepts. 



Design & Durability

Good design is "durable", not only thanks to the construction quality of product, but also thanks to the aesthetic longevity of the design: this is why we love contemporary design and reject the idea of design aimed at astonishing for its own sake.
Good design progressively redefines itself as a reflection of society: society changes and so does design. In this sense, contemporary design is less prone to obsolescence, and allows for the progressive updating of details; technical, ergonomic or industrial improvements; materials and colours.



Quality & Durability

For us, Quality is closely linked to Durability: we think it is necessary to "make things to last". Planned obsolescence is an aberration that goes against the fundamental values of business ethics and environmental protection.
A piece of furniture is "of high quality" not when it is prestigious or exclusive, but when it remains with us over the years offering aesthetic satisfaction, functionality, convenience of use and resistance (depending on the materials chosen for the surfaces); in practice, a piece of furniture is of high quality when it is a "good investment".



Coordination & Complementarity

A furnishing system is worth more than the sum of its parts. In this sense, each product is designed to bring value to the furnishing system we offer.
This added value comes from the coordination of materials and colours and from functional complementarity...once again "form and function" are integrated, but in this case we try to express them not on the single piece of furniture but on the whole collection.



High Level of Customisation

We produce our collection by relying on partner factories in specific production districts: Brianza (Lombardy region), Triveneto (between Veneto and Friuli), Tuscany, Marche... all districts that compete globally thanks to "just in time" production, i.e. "made to order".
It is by taking advantage of this manufacturing web that we eschew the logic of large numbers but we value craftsmanship on one side, and the logic of industry 4.0 as well as the so called "mass customisation" on the other.
This is why we focus on high levels of customisation, in terms of composition, size, colour and - where possible - function.